서비스마케팅 라뷰티코아 LA BEAUTY CORE 서비스 마케팅 조사 및 전략 제안(영문)

서비스마케팅 라뷰티코아 LA BEAUTY CORE 서비스 마케팅 조사 및 전략 제안(영문) [서비스마케팅] 라뷰티코아 LA BEAUTY CORE 서비스 마케팅 조사 및 전략 제안(영문).pptx 목차 1.Team Process 2. Total Beauty Care Service 3.Industry Overview & Customer Targeting 4.About La Beauty Core 5.Service Problem 6.Our Suggestion & Conclusion 본문 Grew 19 percent through the last 3 years (05 ~ 07) In 2009, the market value was around 9 billion won Analysts expect that beauty service industry are going to grow over the 15 billion won. Hair Design Nail Art Make-up Massage Spa Etc Personal: Word of mouth Non-personal: Phone Internet Koreana Cosmetics Amore Pacific The Nadri Sanggreen Etc Customer decide to purchase service Service Process START! Integrating coupon : offer the available coupon in the branch Empower the responsiveness (책임전가 방지) Wear the uniform Provide the equal training Establish the representative -call number for all branch [ Ex) 1588-1234 ] link all branches Identify the provided service for all branches as far as possible 본문내용 ervice 3. Industry Overview & Customer Targeting 4. About La Beauty Core 5. Service Problem 6. Our Suggestion & Conclusion Our Goals & Project Methods Total Beauty Care Service Total Beauty & Care Service A set of services that enable customers to have all kinds of beauty & care treatments such as, hair design, nail art, spa, skin care, massage, make-up, etc, at one spot. All kinds of Beauty 참고문헌 Valarie A. Zeithaml, McGraw Hill, Service marketing 이유재, 학현사, 서비스마케팅=service marketing 이정학, 大旺社, 서비스마케팅 보건복지부, 내수강화 뷰티 산업 경쟁력 강화전략 www.labeauty.com www.kotra.or.kr