소비자행동론 17차 vs 옥수수 수염차 광고와 귀인이론(Attribution theory)(영문)

소비자행동론 17차 vs 옥수수 수염차 광고와 귀인이론(Attribution theory)(영문) [소비자행동론] 17차 vs 옥수수 수염차 광고와 귀인이론(Attribution theory)(영문).docx 목차 1.Sampling method 2.Research question 3.Survey Design 4.Result & Analysis 5.Demographic Question 6.Conclusion 본문 Research question ◊ What is the effects of consistent commercial model on customers buying behavior : Focused on beverage advertisements. ◊ Which is customer’s standards in beverage selection? ◊ Are customers affected by commercial model in building of brand image? ◊ Are customers affected by commercial model when buying beverage? Survey Design The object of surveyWhat is the effects of consistent commercial model on customers buying behavior : Focused on beverage advertisements. PopulationUniversity students SamplingUniversity students who have been experienced buying and drinking ‘광동 옥수수 수염차’ and ‘남양 십칠차’ Period of conducting survey2010. 05. 14 ~ 2010. 05. 20 Selected AreaSuch an university town; Shinchon, Hoegi (Where a lot of floating population) Survey MethodSRS Method 본문내용 t commercial model through beverage advertisements. Therefore, we conducted simple random sampling(SRS) which means that each individual in chosen randomly and entirely by chance. We choose this method because our study needs general public opinions regardless of gender, level of education, and so on. In this point of view, simple random sampling is perfect for our research. Research question Wha