마케팅 조사와 수요 예측(영문)

마케팅 조사와 수요 예측(영문) 마케팅 조사와 수요 예측(영문).pptx 목차 Introduction STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 본문 1. What constitutes good marketing research 2. What are good metrics for measuring marketing productivity 3. How marketers can assess their return on investment of marketing expenditures 4. How companies can more accurately measure and forecast demand 1. Huge investment in design development 2. Research centers in 9 overseas branches Marketing research definition : “The systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.” 본문내용 search 2. What are good metrics for measuring marketing productivity 3. How marketers can assess their return on investment of marketing expenditures 4. How companies can more accurately measure and forecast demand Introduction Why research markets? Marketers need INSIGHTS!!! Introduction Unsuccessful Example Introduction Aurora’s success factors in the US and internationally 1. Huge investm