소비자행동론 하이마트 광고 분석(영문)

소비자행동론 하이마트 광고 분석(영문) [소비자행동론] 하이마트 광고 분석(영문).pptx 목차 1.PRODUCT 2. STRATEGY 3.Positive or Negative 4. Classical conditioning 본문 Hi Mart →Electronics shop. 2011’ Kimchi refrigerator Series &#61664; (There are a wide variety of advertising by season and product) The most important thing is to give laughter however a little bit countryfied look in ad jingle marketing → Ad recall rate and Brand Awareness ‘하이마트로 가요’ campaign (Realism + Comic) Star Marketing →Exclusivity , Confidence 본문내용 e are a wide variety of advertising by season and product) 2. STRATEGY The most important thing is to give laughter however a little bit countryfied look in ad jingle marketing Ad recall rate and Brand Awareness ‘하이마트로 가요’ campaign (Realism + Comic) Star Marketing Exclusivity , Confidence 3.Positive or Negative →Positive! <출처 : SERI, 하이마트 유통 성공사례> 3.Positive or Negative 1999’s- The third of 참고문헌 http://www.e-himart.co.kr/ 전자 유통의 최강자, 하이마트 (최정우) http://monthly.chosun.com/client/news/viw_contentA.asp?nNewsNumb=201109100062&ctcd=B&cPage=1 SERI, 하이마트 유통 성공사례 Consumer Behavior : science and practice,Frank R.Kardes http://blog.naver.com/paranzui/50108117094