소비자행동론 오리온 닥터유와 과자에 대한 소비자 인식 변화(영문)

소비자행동론 오리온 닥터유와 과자에 대한 소비자 인식 변화(영문) [소비자행동론] 오리온 닥터유와 과자에 대한 소비자 인식 변화(영문).pptx 목차 1.Introdution 2.Previous & Present advertising and promotional strategies 3.ChangeAttitude Component 4.Conclusion 본문 Orion cooperated with the online game company. Its stimulated childrens interest. Consumer have beliefs about Cracker which is only for kids. Dr. you change this beliefs by advertisement. Orion’s cracker is can be a cracker for kids, old man, woman who is dieting. Consumer usually avoid cracker andworry about health. But This cracker is not fried. And use a regional specialties . It Brand emphasis this specialties’s region and healthy. Most parents thinkabout cracker that is not for health but for being fat, destroying energy and not a main dish. And Dr.You’s ad emphasis this face of cracker. By this ad Orion highlight the changed face of Dr.You 본문내용 nal strategies 1. The ads targeting kids Previous advertising and promotional strategies Orion cooperated with the online game company. Its stimulated childrens interest. Previous advertising and promotional strategies 2. The health-conscious products Present advertising and promotional strategies 1. TV Commercial Present advertising and promotional strategies 2. Blog Present adverti