홀 푸드 마켓(Whole Food Market) 마케팅분석(영문)

홀 푸드 마켓(Whole Food Market) 마케팅분석(영문) 홀 푸드 마켓(Whole Food Market) 마케팅분석(영문).hwp 목차 Ⅰ.INTRODUCTION ⅰ.About whole foods market ⅱ.CEO & Brief history of whole foods market ⅲ.Mission in terms of Whole Foods ⅳ.Environmental Involvement ⅴ.Organic/Natural food industry Ⅱ. MARKET ANALYSIS ⅰ.Industry assessment ⅱ.Competition ⅲ.Growth & share matrix ⅳ.Target market & Segment variables. ⅴ.SWOT analysis Ⅲ. OPERATIONAL STRATEGIES ⅰ.Whole foods market is environment-friendly company ⅱ.Core value ⅲ.Marketing Ⅳ. CONCLUSION Ⅴ. REFERENCES 본문 Ⅰ.INTRODUCTION ⅰ.About whole foods market Whole Foods Market is a foods supermarket chain based in Austin, Texas which emphasizes "natural" and organic products. It is classified as grocery store and health food store. Founded in 1980 as one small store in Austin, Texas, Whole Foods Market is now the worlds leading retailer of natural and organic foods. The company operates 302 stores: 291 stores in 38 US states and the District of Columbia; six stores in Canada; and five stores in the United Kingdom. The company offers a broad selection of perishable foods designed to appeal to both natural foods and gourmet shoppers. Most of its products are sourced from natural food vendors. Its product categories include seafood, grocery, meat and poultry, bakery, prepared foods, beer, wine and cheese, nutritional supplements, vitamins, body care and educational products, floral, pet products and household products. Whole Foods’ store operations are run with the support of regional distribution centers, bake house facilities, commissary kitchens, seafood-processing facilities, produce procurement centers, a national meat purchasing office and a specialty coffee procurement and roasting operation. Trademarks owned by the Company or its subsidiaries include: Whole Foods Market,” “365 everyday Value,” “365 Organic Everyday Value,” “AFA,” “Allegro Coffee Company,” “Wild Oats,” “Wild Oats Marketplace,” “Capers Community Market,” “Bread & Circus,” “Fresh & Wild,” “Fresh Fields,” “Green Mission,” “Harry’s Farmers Market,” “Ideal Market,” “Merchant of Vino,” “Mrs. Gooch’s,” “Vine Buys,” “Wellspring,” “Whole Baby,” “The Whole Deal,” “Whole Foods, Whole People, Whole Planet,” “Whole Kids Organic,” and “Whole Trade.” Its stores are subject to different local, state, federal and international laws, regulations and administrative practices affecting its business. 본문내용 istory of whole foods market ⅲ.Mission in terms of Whole Foods ⅳ.Environmental Involvement ⅴ.Organic/Natural food industry Ⅱ. MARKET ANALYSIS ⅰ.Industry assessment ⅱ.Competition ⅲ.Growth & share matrix ⅳ.Target market & Segment variables. ⅴ.SWOT analysis Ⅲ. OPERATIONAL STRATEGIES ⅰ.Whole foods market is environment-friendly company ⅱ.Core value ⅲ.Marketing Ⅳ. CONCLUSION Ⅴ. REFERENCES Ⅰ.INTRODUCTI 참고문헌 Whole foods market http://www.wholefoodsmarket.com/ Wikipedia http://en.wikipedia.org/wiki/Whole_Foods_Market Wikinvest http://www.wikinvest.com/stock/Whole_Foods_Market_(WFMI) 이코노믹리뷰 http://er.asiae.co.kr/erview.htm?idxno=2010072915164956022 Seekingalpha http://seekingalpha.com/article/166663-whole-foods-market-well-positioned-for-gains-as-organic-food-sales-soar Yahoo Finance http://finance.yahoo.com/q/co?s=WFMI+Competitors Marketwatch http://www.marketwatch.com/investing/stock/WFMI/profile Fool http://www.fool.com/investing/general/2010/08/09/the-bull-case-for-whole-foods.aspx Flicker-Pictures http:://flickr.com Money CNN money.cnn.com/./fortune/fortune500/./10572.html Fortune500global http://www.fortune500global.com/fortune-global-companies/food-and-drug-stores/whole-foods-market-inc/