목차
1.Market trend and Current state of Kyobo
with BCG
Matrix
2.Problem recognition & Objective
development
3.Strategy Formulation
corporate, competitive, and
functional strategy
4.Summary
본문
1. Differentiation
In
the paper-book (on/off-line bookstore) market
Strategy 1 at
offline
Expand current product-lines with profitable products,
other
than just paper-based books
Expand its stationary business together
with officeware and design products
61%
growth of stationery &
design-goods mkt
“Bookstore as a
Culture complex”
중심가
교보<->보더스
Stop focusing too much on offline expansion
->sustainits profitability by transforming into a complex culture
space
ONE-STOP SHOPPING
ACCECIBLITY –B2B 대학
교보만 할 수
있는 – one-stop shopping
영화관에서 영화 대신 팝콘 산업으로 수익창출 하듯.
Together
with the enormous book store, it also has the "Hot Tracks" store, where a huge
collection of music CDs and DVDs are sold. Most non-Korean music is sold here;
the membership subscription was so powerful that the "Hot Tracks" Gwanghwamun
Store managed to shut down a huge CD warehouse store in Jong-ro sam ga. With
this, there is also a huge stationery store, together with office ware and
decorative products.
본문내용
trix
Problem recognition & Objective
development
Strategy Formulation
corporate, competitive, and functional
strategy
Summary
2
Contents
Market trend and Current state of
Kyobo
with BCG Matrix
Problem recognition & Objective
development
Strategy Formulation
Corporate, competitive, and functional
Strategy
Summary
3
(mil KRW)
-3.3%
1. Market trend and
Current state of Kyobo books
17.6%
27.9%
(mil
|
댓글 없음:
댓글 쓰기