목차
1.Company Description
2.Strategic Focus and
Plan
3.Situation Analysis
4.Market-Product Focus
5.Marketing
Program
6.Financial Data and
Projections
7.Organization
8.Implementation Plan
9.Evaluation and
Control
본문
Market Analysis & Marketing
Plan
Caffebene
Table of contents
1.Company Description
Caffebene was
launched in 2008 by CEO, Sun kwon Kim. This company is domestic coffee brand in
Korea. Caffebene has the largest number of stores among coffee brands. Also
their sales are ten billion in the 2010. Caffebene was reputed by the other
people that native brand is efficiently competing with the overseas coffee
brands. And it shows their presence in the red ocean field of coffee brand. This
company also pursuits to broaden their business to many other countries like
America, China, and Southeast Asia.
2.Strategic Focus and
Plan
Mission/Vision
‘Caffebene’ as the meaning of the café with
good feeling in Italian is the Korea’s leading coffee brand that wishes to be an
attraction which is full of modern culture and feeling like European
cafés where intellectual interchanges between intellectuals and
artists is active. Caffebene as the premium coffee brand is carrying out various
kinds of cultural works and volunteering works for helping world coffee farms to
establish a health café culture. Caffebene as the first European
style café brand is building the best partnership among affiliate
stores, employees and customers. Caffebene is devoting itself to make up a
healthy and suitable culture for Korea, aiming for the liberal spirit and
leisurely lifestyle of European
cafés.
본문내용
contents
Company
Description
Caffebene was launched in 2008 by CEO, Sun kwon Kim. This company
is domestic coffee brand in Korea. Caffebene has the largest number of stores
among coffee brands. Also their sales are ten billion in the 2010. Caffebene was
reputed by the other people that native brand is efficiently competing with the
overseas coffee brands. And it shows their presence in the red
oce |
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