Zoo Coffee 주커피 마케팅전략(영문)

Zoo Coffee 주커피 마케팅전략(영문) Zoo Coffee 주커피 마케팅전략(영문).pdf 목차 1.Introduction 2.Current marketing strategy of Zoo coffee 3.Further suggestion 4.Q&A 본문 Brand Awareness Investigation -This survey show that the brand value of Zoo coffee-market is considered very low objectively. -The main reason would be they are still in production Membership card. e.g. Caffe bene membershop card Reduces acquisition cost Lncreases retention rate Strengthen the relationship with customers 본문내용 on 4. Q & A zoo coffee Zoo coffee is a kind of theme cafe safari”. It provides customer the place where they can feel atmosphere of safari even they are in the center of city. A main product is its hand- dripped coffee and they sell lots of animal stuffed toys at store. First store in 논현, Since 2009 Sales animal stuffed toys at store Hand-dripped coffee 24 hours open 0 500 1000 1500 200