경영학 IKEA SCM과 한국시장 진출 전략(영문)

경영학 IKEA SCM과 한국시장 진출 전략(영문) [경영학] IKEA SCM과 한국시장 진출 전략(영문).pptx 목차 1. History 2. IKEA’s structure 3. Features 4. Benefits 5. Conclusion 본문 1. About IKEA International home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories The company is the worlds largest furniture retailer A Swedish furniture company founded in 1943 by Ingvar Kamprad Entered into US market in 1985, Philadelphia 300 shops in the World Brand Value : 6.5 billion Euro (2008) 410 million people purchase IKEA Core value The core value of IKEA “To offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford.” 본문내용 IKEA About IKEA 1. About IKEA 1. About IKEA International home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories The company is the worlds largest furniture retailer 1. About IKEA - History A Swedish furniture company founded in 1943 by Ingvar Kamprad Entered into US market in 1985, Philadelphia 300 shops in the W