목차
01 Situation Analysis
02 Marketing Objective
03
Marketing Strategy
본문
01 Situation Analysis
1. Teen cosmetics
market analysis
Lately, cosmetics products targeting teenagers have been
increasingly appealing to cosmetics companies. The breadth of the market showed
a significant increase by one hundred twenty billion WON (factory price).
Teenagers who are interested in their own physical appearances, 13~19 years old
girls are main customers. Annual growth percentage of the cosmetics market is
20% thus, it indicates a blue ocean and the future remains bright.
- Herald
economic news-
2. What action does Clean & Clear need to
do?
Not meeting the needs of mens increasing interest in
cosmetics.
Clean&Clear need to make a new product line for
boys.
Strength
1. Company reputation
2. Professional technology
of cosmetics (1995~)
3. Stability in Pricing.
본문내용
s
1.
Teen cosmetics market analysis
Lately, cosmetics products targeting teenagers
have been increasingly appealing to cosmetics companies. The breadth of the
market showed a significant increase by one hundred twenty billion WON (factory
price). Teenagers who are interested in their own physical appearances, 13~19
years old girls are main customers. Annual growth percentage of the cosmetics
marke |
댓글 없음:
댓글 쓰기