2013년 6월 6일 목요일

서비스경영 Google(구글)의 서비스 전략(영문)

서비스경영 Google(구글)의 서비스 전략(영문)
[서비스경영] Google(구글)의 서비스 전략(영문).pptx


목차
1. Introduction

2. Service Strategy

3. SWOT Analysis

4. Success Factors

5. Porters 5forces

6. Conclusion


본문
"Googol" is the mathematical term for a 1 followed by 100 zeros.
Googles play on the term reflects the companys mission to organize
theimmense amount of information available on the web.


Google philosophy

“The perfect search engine,” says co–founder Larry Page,
“would understand exactly what you mean and give back exactly
what you want.”


Strengths

Brand equity

Internet search leader

Strong market position

Ancillary services (Youtube, Gmail, etc)

Strong hardware infrastructure (best in class datacenters)



본문내용
rces
Conclusion
content

Introduction
Mission
Google’s mission is to organize the world‘s information and make it universally
accessible and useful
Founded
1998
Founders
Larry Page and Sergey Brin
Incorporation
September 4, 1998
Initial public offering(NASDAQ)
August 19, 2004
Headquarters
1600 Amphitheatre Parkway, Mountain View, CA 94043
Offices
Locations of our offices around the world.
Quick f
 

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